The sunflower symbolizes warmth, abundance, longevity, and prosperity. It also serves to point you in the right direction and is a source of spiritual guidance. Even through difficult times, you will persevere.
They've always held a special place for me and perhaps now more than ever as I work my way through my own metamorphosis. For those that know me well enough, you'll know I have a tattoo of a sunflower as well.
Legend tells that the Greek sun-god Helios was drowned by his uncles, the Titans, and then raised to the sky, where he became the sun. He was loved by a mortal woman named Clytie, who died of her love for him. When she died she became a flower and followed Helios' daily journey through the sky. The sunflower's turning as it follows the sun symbolizes deep loyalty and constancy. It is said that if a girl puts three sunflower seeds down her back, she will marry the first boy she meets.
A sunflower will always turn to the direction of the sun
some techy notes:
The "flower" is a metal incense burner and the yellow is actually pollen from a live sunflower. Using a metallic piece was intentional and integral to the concept.